TWITTER MONTHLY ACTIVE USERS FULL
The microblogging pioneer's recent struggles are on full display in the numbers we've seen. Case in point: Facebook's recent Q3 earnings report saw its sales rise 59% year over year, while net income surged 166% over a year prior.įinally, we turn to Twitter. Turning to Facebook, the world's largest social network's mix of moderate ARPU and massive user scale has been an incredibly profitable formula, especially as the effects of operating leverage continue to fuel outsize profit growth. It's equally important, if not more so, to understand how much money each service can derive from each user. Understanding the number of users that access a social-media platform only tells one part of the story. As such, investors need to make the extra effort to understand what the user information they're looking at means, since gaining a true apples-to-apples comparison is challenge Monthly active users don't tell the whole story The point of all of this is that the ways in which social-media companies such as Facebook, Twitter, and LinkedIn define and report their user statistics is up to the companies themselves. For example, a user must log in and use Facebook at least once a month to qualify as a monthly active user in its financial reports, whereas for Twitter, an account must simply follow 30 other Twitter accounts and must also be followed by one-third of the accounts it follows to qualify as an active user. Making matters more complex still, these companies define what constitutes an "active" user differently. LinkedIn discloses its total registered users (467 million) and its MAU figure, but not much else. Twitter, on the other hand, discloses only the MAU figure in the chart and its DAU growth rate (7%), but not aggregate DAUs. For example, in addition to the MAU figure in the preceding chart, Facebook also reports daily active users (DAUs) of 1.18 billion, mobile DAUs of 1.09 billion, and mobile MAUs of 1.66 billion. Twitter: number of monthly active U.S.Social-media user numbers: an inexact scienceįacebook, Twitter, and LinkedIn each provide a different set of audience statistics, which can make comparing one to another somewhat challenging. dollars in total in 2021, the vast majority of which came from advertising.Ĭonversely, almost a quarter of global marketers said they planned to increase their spending on Twitter in 2022, whilst the majority said they did not plan to change their expenditure on the platform.
Additionally, Twitter’s annual revenue increased steeply, generating more than five billion U.S. The company boosted ad spending from 56 million US dollars in 2020 to over 167 million US dollars in 2021. Twitter use within this age range is quite low compared to other, more video-oriented platforms like TikTok and YouTube.īetween 20, Twitter almost tripled its advertising expenditure. Users belonging to the Gen Z age group claimed to spend just over one hour per week on Twitter in 2021. Moreover, one-fifth of users worldwide were between the ages of 35 and 49. Users between the ages of 25 and 34, who accounted for 38.5 percent of Twitter's global audience, made up the largest audience share. In addition, monetizable daily active users in the United States also increased, and throughout June and July 2022, Twitter Blue rolled out an increase in the cost of its membership for new subscribers.Īs of the beginning of 2022, men made up 56.4 percent of all Twitter users worldwide. Overall, this is an increase in mDAU of over 15 percent when compared to the same quarter of the previous year. In the last reported quarter, the number of global monetizable daily active users (mDAU) on Twitter amounted to 237.8 million users, up from 229 million mDAU in the previous quarter. Nevertheless, user numbers have continued to rise. Twitter has experienced a turbulent year since Elon Musk came close to purchasing the company, which has in turn raised concerns about the number of bots on the platform.
0 kommentar(er)
